I used to write stakeholder emails that got ignored for weeks. I’d spend an hour crafting the perfect message backed with data & reasoning. Everything they needed to make a decision. Then…crickets. I finally figured out what I was doing wrong. And it wasn’t what I thought. Let me show you. Here’s a real scenario I faced: 🙏 What stakeholder wants:Implement temporary security tool, while waiting for new tool to arrive ❓ Why they want it: Stakeholder feels strongly about filling the security gap...

BTW you can watch this newsletter on YouTube if you prefer. If not, read on: The smarter I tried to sound, the dumber my audience felt. I remember spending an hour explaining to stakeholders why merging two mobile apps was complicated. I shared everything: technical details, architecture diagrams, flow charts. But all I got were blank stares. Then I remembered this saying from marketing: “It’s better to be clear than clever.” So I simplified my message and scheduled another meeting. This...

What separates click-worthy content from clickbait? One backs up its claims. The other exaggerates them. Even in tech, the same rule applies: if people can’t see the proof, they won’t buy the promise. It’s not enough to say your product or idea is amazing—you have to prove it’s worth believing. Without credibility, even the best story falls flat. Imagine all the 20-year-old self-proclaimed business gurus on Instagram selling you $10k coaching programs on how to be rich. Sure, maybe the top 1%...